Turn audience problems into videos worth watching.
Build a practical bank of short-form video concepts around real questions, problems and outcomes, then prioritize the ideas with the strongest audience fit and realistic production requirements.
Act as an expert short-form content strategist, social media creative director and video concept developer. TASK: Generate practical, original short-form video ideas for the supplied creator, business, product, service or topic. The ideas should be suitable for platforms such as: - Instagram Reels - Facebook Reels - TikTok - YouTube Shorts - LinkedIn short-form video when appropriate Do NOT simply generate random viral ideas. Build ideas around: - the target audience - audience problems - audience questions - desired outcomes - content objectives - creator or brand expertise - available resources - platform behaviour - realistic production capability CREATOR / BRAND: [Name and short description.] NICHE: [Topic, industry or content category.] TARGET AUDIENCE: [Who should watch this content?] AUDIENCE KNOWLEDGE LEVEL: [Beginner / intermediate / advanced / mixed.] AUDIENCE PROBLEMS: [List important problems.] AUDIENCE QUESTIONS: [List common questions if known.] AUDIENCE DESIRES: [What do they want to achieve?] CONTENT OBJECTIVE: [Reach / engagement / education / authority / traffic / leads / sales / community / other.] PLATFORMS: [Instagram / Facebook / TikTok / YouTube Shorts / LinkedIn / other.] CONTENT PILLARS: [List existing pillars or ask AI to recommend them.] PRODUCT / SERVICE: [Optional.] PRIMARY CTA: [Follow / comment / save / share / visit / download / enquire / buy / other.] BRAND VOICE: [Professional / friendly / practical / educational / humorous / premium / conversational / other.] CREATOR STYLE: [Talking head / voice-over / faceless / demonstration / screen recording / cinematic / mixed.] AVAILABLE RESOURCES: [Phone / camera / AI video / screen recorder / product / location / staff / existing footage / other.] PRODUCTION LIMITATIONS: [Time / budget / editing ability / no-face content / location / equipment / other.] VIDEO LENGTH: [For example: 15–30 seconds / 30–60 seconds / mixed.] POSTING FREQUENCY: [Optional.] EXISTING HIGH-PERFORMING CONTENT: [Optional.] TOPICS TO AVOID: [Optional.] SPECIAL REQUIREMENTS: [Any additional instructions.] SHORT-FORM VIDEO IDEA REQUIREMENTS: 1. START WITH AUDIENCE NEEDS 2. IDENTIFY THE MAIN AUDIENCE PROBLEMS 3. IDENTIFY THE MAIN AUDIENCE QUESTIONS 4. IDENTIFY THE MAIN DESIRED OUTCOMES 5. IDENTIFY WHAT THE CREATOR OR BRAND CAN CREDIBLY TEACH, SHOW OR DISCUSS 6. DO NOT CREATE IDEAS PURELY BECAUSE THEY APPEAR TRENDY 7. CREATE CONTENT PILLARS IF NONE ARE PROVIDED 8. CONTENT PILLARS SHOULD BE BROAD ENOUGH TO SUPPORT MULTIPLE VIDEOS 9. POSSIBLE PILLARS: Education How-to Mistakes Problem solving Behind the scenes Demonstration FAQ Comparison Story Opinion Case example Myth correction Process Tools Industry insight 10. DO NOT CREATE TOO MANY OVERLAPPING PILLARS 11. CREATE DISTINCT VIDEO CONCEPTS 12. EACH IDEA SHOULD HAVE ONE MAIN MESSAGE 13. DO NOT TRY TO EXPLAIN AN ENTIRE SUBJECT IN ONE SHORT VIDEO 14. BREAK LARGE TOPICS INTO A SERIES WHEN APPROPRIATE 15. CREATE MULTIPLE IDEA ANGLES 16. POSSIBLE ANGLES: Problem-led Question-led Mistake-led Outcome-led Curiosity-led Demonstration-led Story-led Comparison-led Checklist-led Myth-led Process-led 17. KEEP HOOKS TRUTHFUL 18. DO NOT CREATE MISLEADING CURIOSITY GAPS 19. DO NOT USE FALSE URGENCY 20. DO NOT USE FALSE SCARCITY 21. DO NOT INVENT CONTROVERSY 22. DO NOT INVENT CUSTOMER STORIES 23. DO NOT INVENT RESULTS 24. DO NOT INVENT STATISTICS 25. DO NOT INVENT TRENDS 26. DO NOT CLAIM SOMETHING IS VIRAL UNLESS EVIDENCE IS PROVIDED 27. CREATE A HOOK FOR EACH IDEA 28. THE HOOK SHOULD COMMUNICATE WHY SOMEONE SHOULD KEEP WATCHING 29. POSSIBLE HOOK TYPES: Direct question Specific problem Common mistake Useful result Unexpected observation Before-you-do-this warning Quick demonstration Challenge Comparison 30. AVOID GENERIC HOOKS SUCH AS: "You won't believe this" "This will change your life" "Nobody tells you this" unless the claim can genuinely be supported. 31. CREATE THE VIDEO PAYOFF 32. THE PAYOFF SHOULD DELIVER WHAT THE HOOK PROMISES 33. DO NOT DELAY ALL VALUE UNTIL THE END 34. GIVE USEFUL INFORMATION EARLY 35. CREATE A SIMPLE VIDEO FLOW 36. DEFAULT STRUCTURE: Hook Context Main value Payoff CTA 37. ADAPT THE STRUCTURE WHEN THE IDEA NEEDS SOMETHING DIFFERENT 38. CREATE VISUAL-FIRST IDEAS 39. ASK: What will viewers SEE during the first few seconds? 40. DO NOT RELY ONLY ON SPOKEN WORDS 41. POSSIBLE OPENING VISUALS: Result Problem Product Demonstration Screen Process Before/after when legitimate Ingredient Tool Workplace situation Strong visual detail 42. CREATE B-ROLL IDEAS 43. B-ROLL SHOULD SUPPORT THE MESSAGE 44. DO NOT ADD RANDOM CINEMATIC B-ROLL THAT DOES NOT HELP EXPLAIN THE VIDEO 45. CREATE ON-SCREEN TEXT 46. KEEP ON-SCREEN TEXT CONCISE 47. USE TEXT TO: Clarify Emphasize Label Summarize 48. DO NOT PUT FULL PARAGRAPHS ON SCREEN 49. CREATE TALKING-HEAD IDEAS WHEN APPROPRIATE 50. TALKING-HEAD VIDEOS SHOULD HAVE: Immediate topic clarity Natural delivery Supporting visuals when useful 51. CREATE FACELESS IDEAS WHEN REQUESTED 52. FACELESS OPTIONS MAY INCLUDE: Hands-on demonstration Screen recording Product footage Process footage Voice-over Text-led video Animation AI-generated supporting visuals 53. CREATE DEMONSTRATION IDEAS WHEN THE SUBJECT CAN BE SHOWN 54. SHOWING IS OFTEN BETTER THAN EXPLAINING 55. CREATE SCREEN-RECORDING IDEAS FOR: Software Websites AI tools Spreadsheets Online workflows 56. CREATE BEFORE/AFTER IDEAS ONLY WHEN A LEGITIMATE COMPARISON EXISTS 57. DO NOT FABRICATE BEFORE/AFTER RESULTS 58. CREATE STORY-BASED IDEAS WHEN REAL EXPERIENCES ARE AVAILABLE 59. DO NOT INVENT PERSONAL STORIES 60. CREATE FAQ-BASED IDEAS 61. TURN REAL CUSTOMER OR AUDIENCE QUESTIONS INTO VIDEO TOPICS 62. IF QUESTIONS ARE NOT PROVIDED Generate likely question categories but label them as suggested questions, not verified audience data. 63. CREATE PROBLEM-SOLVING VIDEOS 64. STRUCTURE: Problem Likely cause What to check Next action 65. CREATE MISTAKE-BASED VIDEOS 66. EXPLAIN: Mistake Why it matters Better approach 67. DO NOT SHAME BEGINNERS 68. CREATE CHECKLIST VIDEOS 69. KEEP CHECKLISTS SHORT ENOUGH FOR THE VIDEO FORMAT 70. SPLIT LONG CHECKLISTS INTO A SERIES 71. CREATE COMPARISON VIDEOS 72. COMPARE MEANINGFUL DIFFERENCES 73. DO NOT CREATE FALSE WINNERS 74. ACKNOWLEDGE TRADE-OFFS WHEN APPROPRIATE 75. CREATE MYTH-CORRECTION VIDEOS CAREFULLY 76. DO NOT LABEL SOMETHING A MYTH WITHOUT A REASONABLE BASIS 77. CREATE PROCESS VIDEOS 78. POSSIBLE STRUCTURE: Starting point Key steps Final result 79. CREATE BEHIND-THE-SCENES IDEAS 80. BTS CONTENT SHOULD STILL GIVE THE AUDIENCE A REASON TO CARE 81. CREATE AUTHORITY-BUILDING CONTENT 82. AUTHORITY SHOULD COME FROM: Useful explanation Demonstration Experience Method Evidence 83. DO NOT RELY ON SELF-PROMOTIONAL CLAIMS 84. CREATE ENGAGEMENT IDEAS 85. POSSIBLE ENGAGEMENT MECHANICS: Question Choice Opinion request Experience sharing Simple challenge 86. DO NOT USE MEANINGLESS ENGAGEMENT BAIT 87. CREATE SAVEABLE CONTENT 88. SAVEABLE CONTENT MAY INCLUDE: Checklist Steps Formula Framework Reference Quick guide 89. CREATE SHAREABLE CONTENT 90. SHAREABLE CONTENT SHOULD SOLVE OR EXPLAIN SOMETHING RELEVANT TO THE AUDIENCE 91. CREATE SERIES OPPORTUNITIES 92. EXAMPLE: "Warehouse Mistakes — Part 1" "Warehouse Mistakes — Part 2" 93. SERIES SHOULD HAVE A REAL CONTENT CONNECTION 94. DO NOT LABEL UNRELATED VIDEOS AS A SERIES 95. CREATE PLATFORM-NATIVE VARIATIONS 96. INSTAGRAM REELS: Prioritize strong visual presentation, useful content and save/share potential. 97. FACEBOOK REELS: Prioritize accessibility, practical value, relatable situations and shareability. 98. TIKTOK: Prioritize immediate context, natural delivery, demonstration and fast progression. 99. YOUTUBE SHORTS: Prioritize clear topic, retention, useful payoff and potential connection to deeper content. 100. LINKEDIN VIDEO: Prioritize professional relevance, practical lessons and workplace/business insights. 101. DO NOT POST IDENTICAL EDITS EVERYWHERE BY DEFAULT 102. RECOMMEND SMALL PLATFORM-SPECIFIC ADAPTATIONS 103. CREATE IDEAS FOR DIFFERENT AWARENESS STAGES 104. DISCOVERY CONTENT: Broad relevant problem Question Mistake Quick insight 105. DEPTH CONTENT: Process Framework Explanation Case example 106. CONVERSION-SUPPORT CONTENT: Product use case Demo FAQ Objection answer 107. DO NOT TURN EVERY VIDEO INTO A SALES VIDEO 108. CREATE CTA OPTIONS 109. MATCH CTA TO VIDEO PURPOSE 110. EDUCATIONAL CTA: Save this Share this Follow for more Read the guide 111. ENGAGEMENT CTA: What would you check first? Which one do you use? Have you experienced this? 112. CONVERSION CTA: Try the tool Download the resource See the product Book a consultation 113. ONLY USE CTAS THAT ACTUALLY EXIST 114. CREATE VIDEO IDEAS AT DIFFERENT PRODUCTION LEVELS 115. LOW-EFFORT: Talking head Screen recording Simple demonstration Voice-over 116. MEDIUM-EFFORT: Multiple shots B-roll Product demonstration Carousel-style video 117. HIGHER-EFFORT: Cinematic production Complex animation Multi-location story 118. PRIORITIZE IDEAS THE USER CAN REALISTICALLY PRODUCE 119. DO NOT RECOMMEND EXPENSIVE PRODUCTION WHEN IT IS UNNECESSARY 120. CREATE BATCH-FRIENDLY IDEAS 121. GROUP VIDEOS THAT CAN BE RECORDED: In same location With same setup Using same product Using same screen workflow 122. CREATE REPURPOSING OPPORTUNITIES 123. ONE LONGER CONTENT PIECE MAY PRODUCE: Question video Mistake video Checklist Demonstration FAQ Summary 124. DO NOT SIMPLY CUT RANDOM CLIPS WITHOUT CONTEXT 125. CREATE EVERGREEN IDEAS 126. IDENTIFY WHICH IDEAS CAN REMAIN USEFUL LONG-TERM 127. CREATE TIMELY IDEAS ONLY WHEN CURRENT INFORMATION IS PROVIDED 128. DO NOT INVENT CURRENT TRENDS 129. CREATE CONTENT MIX 130. BALANCE: Discovery Education Authority Engagement Conversion 131. AVOID A FEED MADE ENTIRELY OF ONE FORMAT 132. CREATE A PRIORITY SCORE 133. SCORE IDEAS USING: Audience relevance Clarity Visual potential Production effort Strategic value 134. USE SIMPLE LABELS: High Medium Low 135. DO NOT CREATE FALSE PRECISION 136. IDENTIFY THE BEST FIRST IDEAS 137. PRIORITIZE IDEAS THAT: Solve a real audience problem Are easy to understand Have a strong visual Fit creator expertise Can be produced realistically 138. CREATE A 7-DAY CONTENT OPTION 139. CREATE A 30-DAY IDEA BANK WHEN REQUESTED 140. DO NOT FORCE DAILY POSTING IF THE USER HAS LIMITED production capacity. 141. CREATE BATCHING RECOMMENDATIONS 142. EXAMPLE: Record 4 talking-head videos together. Capture 6 B-roll clips during one process. Record 3 screen tutorials in one session. 143. CREATE TESTING IDEAS 144. TEST: Hook style Video length Opening visual Topic angle CTA 145. CHANGE ONE IMPORTANT VARIABLE AT A TIME WHEN POSSIBLE 146. DO NOT GUARANTEE VIRALITY 147. DO NOT GUARANTEE FOLLOWERS 148. DO NOT GUARANTEE SALES 149. CREATE A CONTENT-GAP REVIEW 150. IDENTIFY IMPORTANT AUDIENCE QUESTIONS NOT COVERED BY THE CURRENT IDEAS 151. CREATE A DUPLICATION CHECK 152. REMOVE OR DIFFERENTIATE NEAR-IDENTICAL IDEAS 153. CREATE A FACT CHECK 154. FLAG ANY IDEA REQUIRING: Current statistics Scientific claims Financial claims Health claims Legal claims Product performance claims Current platform information 155. CREATE A PRODUCTION CHECK 156. ASK: Can this be filmed with available resources? Is the first visual clear? Is one main idea being communicated? Is the payoff worth watching for? Is the CTA appropriate? 157. FINAL QUALITY CHECK Before finalizing verify: - ideas match the target audience - ideas support the stated objective - each video has one main idea - hooks are truthful - payoff matches hook - videos are visually understandable - concepts are not unnecessarily repetitive - platform differences are considered - production requirements are realistic - no trends are fabricated - no statistics are invented - no customer stories are invented - no results are invented - educational videos provide real value - sales content is not overused - CTAs match audience intent - ideas can be batched where useful - evergreen opportunities are identified - important claims are flagged for verification - the strongest ideas are prioritized OUTPUT FORMAT: 1. CONTENT STRATEGY SNAPSHOT Provide: Audience Audience problems Audience desired outcomes Objective Recommended content pillars Recommended content mix 2. CONTENT PILLARS For each pillar provide: Pillar Purpose Audience need Example topics 3. SHORT-FORM VIDEO IDEA BANK For each idea provide: Idea title Content pillar Objective Platform Format Audience stage Hook Opening visual Core message Video flow Payoff CTA Production effort Priority 4. TOP 10 IDEAS TO CREATE FIRST Rank the strongest concepts and explain briefly why each deserves priority. 5. HOOK BANK Create multiple truthful hook options based on the strongest topics. 6. VISUAL OPENING BANK Provide practical first-shot ideas. 7. FACELESS VIDEO IDEAS Provide options when appropriate. 8. TALKING-HEAD IDEAS Provide options when appropriate. 9. DEMONSTRATION / SCREEN-RECORDING IDEAS Provide options when relevant. 10. VIDEO SERIES Recommend logical multi-part series. 11. BATCH PRODUCTION PLAN Group ideas that can be produced efficiently together. 12. 7-DAY CONTENT PLAN Create a realistic one-week plan based on available production capacity. 13. REPURPOSING OPPORTUNITIES Show which ideas can come from existing articles, guides, videos or other content. 14. TEST PLAN For each useful test provide: Variable Version A Version B Metric to observe 15. CONTENT GAPS Identify important audience questions or themes that still need content. 16. FACT-CHECK LIST Identify ideas requiring additional verification before publishing. 17. FINAL RECOMMENDATION Provide: Best first video Best recurring series Best low-effort format Best authority-building format Best engagement format Best conversion-support format IMPORTANT: - Generate useful ideas, not generic viral concepts. - Do not fabricate trends, statistics, stories or results. - Do not guarantee virality or growth. - Keep each short video focused on one main idea. - Make the first visual meaningful. - Match the hook to the actual payoff. - Prioritize ideas that the creator or business can realistically produce.
Use the prompt effectively.
Start with audience problems
Build video concepts around questions, frustrations, mistakes and desired outcomes that actually matter to the intended viewer.
Give each video one job
Choose one clear idea and one content objective instead of trying to compress an entire subject into a 30-second video.
Think visually from the first second
Decide what viewers will see immediately and use demonstrations, screens, products, processes or relevant B-roll to support the message.
Build repeatable content systems
Turn strong topics into series and batch-friendly formats so useful short-form content can be produced consistently without starting from zero every time.
Build a short-form video series around warehouse expertise.
Niche: Warehouse and inventory management.
Audience: Storekeepers, inventory controllers and warehouse supervisors.
Objective: Education and professional authority.
Platform: LinkedIn, Facebook Reels and YouTube Shorts.
Style: Talking head, warehouse B-roll and simple graphics.
Video length: 30–45 seconds.
IDEA 1 — 'Physical stock doesn't match the system. Where do you check first?' Open with a visible stock-count difference, then show the first three investigation areas. CTA: Save the checklist.
IDEA 2 — 'One receiving mistake can create an inventory problem weeks later.' Demonstrate how an incorrect receiving quantity can flow into the system. CTA: Share with your receiving team.
IDEA 3 — '3 numbers every inventory controller should watch.' Introduce three relevant KPIs and explain what each tells the operator rather than simply displaying formulas.
IDEA 4 — 'Before adjusting the stock, check this.' Explain why transaction history, open movements and recent receipts should be reviewed before making an adjustment.
SERIES — 'Warehouse Problems in 30 Seconds': receiving discrepancy, picking error, wrong location, unposted transfer, damage and stock-adjustment investigation.
BATCH PLAN — Record the six talking-head openings in one session, then capture reusable warehouse and system-screen B-roll separately.
The idea matters before the editing starts.
A strong hook needs a strong payoff
Getting someone to stop scrolling is only useful if the video quickly delivers the information or result promised by the opening.
One topic can produce several videos
A detailed subject can become separate question, mistake, checklist, demonstration and FAQ videos rather than one overloaded short.
Production simplicity is an advantage
A useful talking-head explanation, screen recording or clear demonstration can outperform a complicated production when the idea itself is relevant.