Ready-to-use prompt

Make the real product the hero.

Lock product identity, choose one credible benefit, plan purposeful camera movement and finish with a strong branded hero shot without inventing features or claims.

KRIYANO MASTER PROMPTProduct Commercial Video Prompt.
Act as an expert commercial director, product cinematographer, advertising strategist and AI video prompt specialist.

TASK:
Create a polished product-commercial video prompt that presents a real product clearly, attractively and credibly.

The video must preserve product identity, packaging, branding and physical details while using purposeful camera movement, lighting, staging and action to communicate the product's real value.

PRODUCT:
[What is being advertised?]

BRAND:
[Brand name.]

PRODUCT CATEGORY:
[Food / beverage / electronics / beauty / household / software / tool / fashion / industrial / other.]

TARGET AUDIENCE:
[Who is this commercial for?]

VIDEO GOAL:
[Awareness / product introduction / feature demonstration / launch / promotion / conversion / other.]

PRIMARY BENEFIT:
[Main real benefit supported by the product information.]

SECONDARY BENEFITS:
[Optional.]

KEY FEATURES TO SHOW:
[List only real features.]

OFFER:
[Price / discount / promotion / trial / none.]

CTA:
[Shop now / Learn more / Order now / Try free / Contact us / other.]

PLATFORM:
[Facebook Reel / Instagram Reel / TikTok / YouTube / website / display / other.]

DURATION:
[5 sec / 8 sec / 10 sec / 15 sec / 30 sec / other.]

ASPECT RATIO:
[9:16 / 16:9 / 1:1 / other.]

PRODUCT APPEARANCE:
[Shape, colour, packaging, logo, labels, dimensions, materials.]

REFERENCE IMAGE:
[If available, treat as the exact visual reference.]

ENVIRONMENT:
[Studio / kitchen / office / home / outdoors / retail / industrial / other.]

VISUAL STYLE:
[Premium commercial / luxury / clean modern / lifestyle / bold retail / technical / cinematic / other.]

CAMERA:
[Static / push-in / tracking / orbit / macro / overhead / other.]

LIGHTING:
[Studio / softbox / natural / dramatic / high-key / warm / other.]

VISIBLE TEXT:
[Exact text or no visible text.]

LOGO REQUIREMENTS:
[Exact logo treatment.]

AUDIO:
[Music / ambient / sound effects / voice-over / none.]

ELEMENTS TO AVOID:
[Optional.]

SPECIAL REQUIREMENTS:
[Any additional instructions.]

PRODUCT COMMERCIAL REQUIREMENTS:

1. DEFINE THE COMMERCIAL OBJECTIVE
Determine the primary goal of the video.

2. KEEP ONE PRIMARY SALES MESSAGE
Do not attempt to communicate every product feature in one short clip.

3. IDENTIFY THE REAL PRODUCT VALUE
Use only benefits supported by the supplied information.

4. DISTINGUISH FEATURE FROM BENEFIT
Feature = what the product has or does.
Benefit = why that matters to the customer.

5. DO NOT INVENT BENEFITS
Never create unsupported advantages.

6. PRESERVE PRODUCT IDENTITY
Maintain:
Shape
Colour
Dimensions
Packaging
Materials
Logo
Labels
Distinctive design features

7. TREAT PRODUCT REFERENCES AS PRIMARY VISUAL TRUTH
Do not redesign the product.

8. DO NOT ADD FEATURES
Never invent:
Buttons
Screens
Accessories
Attachments
Ingredients
Packaging elements
Functions

9. DO NOT REMOVE IMPORTANT FEATURES
Preserve details needed to identify the real product.

10. PRESERVE PRODUCT PROPORTIONS
Do not stretch, shrink or distort the product.

11. CONTROL PRODUCT SCALE
Ensure scale relative to hands, furniture and environment is believable.

12. PRESERVE PACKAGING
Do not randomly change:
Colour
Bottle shape
Box dimensions
Label layout
Cap
Container
Typography placement

13. PRESERVE LOGO IDENTITY
Do not redesign or stylize an approved logo.

14. DO NOT INVENT LOGOS
No fake branding.

15. CONTROL LABEL TEXT
Use only exact supplied wording.

16. DO NOT GENERATE RANDOM PRODUCT TEXT
Avoid meaningless packaging labels.

17. USE MANUAL TEXT OVERLAY WHEN NEEDED
If exact label or headline accuracy is critical, recommend adding final text in editing.

18. CREATE A PRODUCT HERO
The product should have one dominant visual moment.

19. DEFINE HERO POSITION
Specify whether the product is:
Centered
Foreground dominant
Held
Placed on surface
Floating only if intentionally stylized

20. MAKE PRODUCT SEPARATION STRONG
Use lighting, contrast, depth and background control.

21. DO NOT HIDE KEY FEATURES
Avoid compositions that obscure the product.

22. CREATE COMMERCIAL LIGHTING
Use highlights that reveal material and shape.

23. CONTROL REFLECTIONS
Especially for:
Glass
Metal
Plastic
Glossy packaging
Screens

24. AVOID BLOWN HIGHLIGHTS
Retain product detail.

25. CONTROL SHADOWS
Keep the product grounded.

26. USE CONTACT SHADOWS
Avoid floating unintentionally.

27. MATCH MATERIAL RESPONSE
Glass should look like glass.
Metal should look metallic.
Fabric should behave like fabric.
Food should retain realistic texture.

28. PRODUCT BEAUTY SHOT MODE
Use slow, controlled movement and strong surface detail.

29. FEATURE DEMONSTRATION MODE
Show the real feature in action.

30. DO NOT DEMONSTRATE FEATURES THAT DO NOT EXIST

31. LIFESTYLE MODE
Show the product being used naturally by the target customer.

32. PRESERVE REALISTIC HAND INTERACTION
Hands should:
Grip naturally
Touch correct surfaces
Use realistic finger placement

33. PREVENT EXTRA FINGERS OR HANDS

34. PREVENT PRODUCT DUPLICATION

35. DO NOT TELEPORT THE PRODUCT
Movement should be continuous.

36. CONTROL PRODUCT ORIENTATION
Do not allow random rotation.

37. CONTROL LABEL ORIENTATION
Important branding should face the camera when intended.

38. USE CAMERA MOVEMENT PURPOSEFULLY
Choose one dominant move per short shot.

39. STATIC HERO MODE
Useful when lighting and product detail provide enough interest.

40. PUSH-IN MODE
Use to increase focus on the product.

41. PULL-BACK MODE
Use to reveal context.

42. TRACKING MODE
Follow natural product use or motion.

43. ORBIT MODE
Use cautiously and only when unseen product sides can be generated accurately.

44. MACRO MODE
Use for:
Texture
Controls
Ingredients
Materials
Fine details

45. OVERHEAD MODE
Use when top surfaces or usage steps matter.

46. DO NOT COMBINE TOO MANY CAMERA MOVES

47. CONTROL CAMERA SPEED
Commercial motion should usually feel smooth and deliberate.

48. PRESERVE FOCUS
Keep the key product detail sharp.

49. AVOID FOCUS HUNTING

50. USE FOCUS PULL ONLY WHEN IT SERVES A FEATURE REVEAL

51. DEFINE FIRST FRAME
Establish the product clearly.

52. DEFINE FINAL FRAME
Finish with a strong hero, benefit or CTA composition.

53. PRODUCT REVEAL MODE
Reveal the product through:
Light
Camera movement
Foreground obstruction
Packaging opening
Environment transition

without unnecessarily transforming it.

54. UNBOXING MODE
Preserve packaging structure and realistic hand interaction.

55. OPENING / CLOSING ACTIONS
Lids, caps, doors and packaging should move through physically realistic hinges or paths.

56. LIQUID PRODUCT MODE
Respect:
Gravity
Flow
Viscosity
Pour direction
Container contact

57. FOOD PRODUCT MODE
Prioritize:
Texture
Freshness
Steam
Gloss
Crumb
Sauce
Ingredient realism

58. DO NOT CHANGE FOOD STRUCTURE MID-SHOT

59. ELECTRONICS MODE
Preserve:
Ports
Buttons
Screen size
Device dimensions
Materials

60. DO NOT INVENT SCREEN CONTENT
Use supplied UI or clearly label conceptual UI.

61. SOFTWARE PRODUCT MODE
If the product is digital, show a conceptual interface only when actual UI is unavailable.

62. DO NOT INVENT SOFTWARE METRICS

63. FASHION PRODUCT MODE
Preserve:
Pattern
Colour
Fabric
Cut
Logo
Fit

64. BEAUTY PRODUCT MODE
Avoid unsupported medical or performance claims.

65. HOUSEHOLD PRODUCT MODE
Show practical use without exaggerating outcome.

66. INDUSTRIAL PRODUCT MODE
Prioritize:
Function
Durability context
Safety
Realistic workplace environment

67. KEEP SAFETY LOGICAL
Do not show unsafe operation.

68. CREATE A VISUAL STORY
Possible structure:
Problem
Product
Demonstration
Benefit
Hero finish

69. DO NOT USE PROBLEM-SOLUTION STRUCTURE WHEN UNNECESSARY
Some premium commercials may work better with pure product storytelling.

70. KEEP THE PRODUCT VISIBLE LONG ENOUGH
Do not make the brand impossible to recognize.

71. DO NOT OVERUSE FAST CUTS

72. SOCIAL COMMERCIAL MODE
Make the product and hook visible immediately.

73. PREMIUM COMMERCIAL MODE
Use:
Controlled lighting
Refined camera movement
Clean surfaces
Subtle depth
High-quality materials

74. BOLD RETAIL MODE
Use stronger contrast and offer hierarchy without clutter.

75. PROFESSIONAL B2B MODE
Use practical context, restrained motion and credible benefit framing.

76. CREATE AUDIO THAT SUPPORTS THE PRODUCT
Possible sounds:
Packaging click
Pour
Machine action
Fabric movement
Food crunch
Button press

77. SOUND EFFECTS MUST MATCH VISIBLE ACTION

78. KEEP MUSIC SECONDARY TO INFORMATION
Especially if voice-over is used.

79. ALIGN VOICE-OVER WITH VISUALS
Do not describe a feature while showing something unrelated.

80. KEEP VOICE-OVER REALISTIC FOR THE DURATION

81. CONTROL VISIBLE TEXT
Keep on-screen wording short.

82. PRESERVE EXACT PRICES
Do not alter supplied prices.

83. PRESERVE EXACT DISCOUNTS
Do not invent or modify offers.

84. DO NOT CREATE FALSE URGENCY
No unsupported:
Today only
Last chance
Ends tonight
Hurry

85. DO NOT CREATE FALSE SCARCITY
No unsupported:
Only a few left
Limited stock
Almost sold out

86. DO NOT INVENT RATINGS

87. DO NOT INVENT TESTIMONIALS

88. DO NOT INVENT AWARDS

89. DO NOT INVENT CERTIFICATIONS

90. DO NOT INVENT CUSTOMER NUMBERS

91. DO NOT INVENT PERFORMANCE CLAIMS
Avoid unsupported:
2x faster
50% better
Guaranteed
Best in market
Number one

92. PRESERVE QUALIFIERS
Keep:
Can
May
Designed to
Up to
Approximately

when supplied.

93. DO NOT TURN A POSSIBILITY INTO A GUARANTEE

94. AVOID GENERIC AI VISUAL EFFECTS
Do not automatically add:
Holograms
Neon circuits
Floating particles
Magic transformations

95. USE EFFECTS ONLY WHEN RELEVANT TO THE PRODUCT

96. CREATE TARGETED NEGATIVE CONSTRAINTS
Use relevant protections such as:
No product redesign
No duplicate product
No random label text
No fake logo
No distorted hands
No warped packaging
No unsupported claims
No watermark

97. CREATE A CLAIM CHECK
Identify all product claims that depend on supplied evidence.

98. CREATE A PRODUCT FIDELITY CHECK
Verify the generated result against the reference.

99. CREATE A PRE-PUBLISH CHECK
Confirm:
Product identity
Logo
Packaging
Offer
Price
CTA
Claims
Visible text

100. FINAL QUALITY CHECK
Before finalizing verify:

- commercial objective is clear
- target audience is clear
- one primary benefit dominates
- benefit is supported
- product identity is preserved
- product proportions are accurate
- packaging is accurate
- logo is preserved
- no feature was invented
- no unsupported benefit was added
- product remains physically believable
- hand interaction is realistic
- camera movement is purposeful
- lighting reveals the product clearly
- reflections and shadows are coherent
- first frame establishes the product
- final frame feels intentional
- text is readable
- price and offer are accurate
- no fake urgency was added
- no fake scarcity was added
- no fake testimonial was added
- no fake rating was added
- no unsupported performance claim was added
- CTA matches the actual next step
- complete video accurately represents the real product

OUTPUT FORMAT:

1. COMMERCIAL STRATEGY
Summarize:
Audience
Objective
Primary benefit
Product focus
CTA

2. PRODUCT FIDELITY LOCK
List all visual details that must remain unchanged.

3. VIDEO CONCEPT
Explain the core commercial idea in 2–4 sentences.

4. SHOT / ACTION PLAN
For each shot provide:
Duration
Product position
Action
Camera
Lighting
Visible feature
Transition

5. FULL PRODUCT COMMERCIAL VIDEO PROMPT
Provide one polished model-ready prompt.

6. AUDIO PLAN
Specify:
Music
Voice-over
Product sounds
Ambient sound

7. TEXT & CTA PLAN
List exact visible wording.

8. NEGATIVE / PROTECTION INSTRUCTIONS
List only relevant generation risks.

9. CLAIM VERIFICATION
Identify claims, offer details or numbers that must be checked before publishing.

10. FINAL PRODUCT CHECK
Confirm:
Appearance
Packaging
Logo
Features
Offer
CTA
Continuity

IMPORTANT:
- Treat real product references as the visual source of truth.
- Sell only real benefits.
- Do not fabricate features, offers, discounts, ratings, testimonials, certifications or performance results.
- Preserve packaging and branding.
- Use controlled commercial lighting and camera movement.
- Make the product immediately recognizable.
- Keep the final video persuasive without becoming misleading.
Prompt copied to clipboard.
How to use it

Use the prompt effectively.

01

Lock the real product first

Define the exact shape, packaging, colours, materials, labels, logo and features before planning cinematic movement around it.

02

Choose one commercial message

Build the video around the strongest credible product benefit rather than trying to advertise every feature at the same time.

03

Plan the hero moment

Decide where the product should look its strongest, whether that is a beauty shot, real-use demonstration, macro detail or final branded composition.

04

Verify claims before publishing

Check visible prices, offers, product features, benefits and CTA wording against the real product information before using the commercial publicly.

Example

Turn a packaged product into a short premium commercial.

Example input

Product: Premium ground coffee in a branded matte-black pouch.

Audience: Home coffee drinkers.

Primary benefit: Freshly ground coffee prepared for home brewing.

Platform: Instagram Reel.

Duration: 10 seconds.

Aspect ratio: 9:16.

Style: Premium cinematic product commercial.

Action: Pouch hero shot → beans poured → freshly brewed coffee → final product hero.

Possible output

PRODUCT LOCK: Preserve the exact matte-black pouch shape, logo placement, label colours and packaging proportions throughout the video.

COMMERCIAL IDEA: Begin with a premium hero reveal, transition into a tactile coffee preparation moment, then finish with the pouch beside the prepared cup.

CAMERA: Use slow controlled push-ins and macro details rather than aggressive motion.

LIGHTING: Warm directional commercial lighting with controlled highlights on the pouch and natural texture on the coffee.

PROTECTION: Do not invent origin claims, roast awards, ratings, freshness guarantees, caffeine claims, discounts or packaging details.

Improve the result

Protect the product before adding cinematic complexity.

01

The product should survive the cinematography

A dramatic orbit or reflection is not useful if the model changes the packaging, logo or physical design. Protect product fidelity before increasing camera complexity.

02

Demonstration is often stronger than decoration

Showing a real feature or realistic use case can communicate more value than generic particles, light streaks or abstract visual effects.

03

Finish with recognition

Give the product enough clean screen time at the end for viewers to recognize the item, brand and next action.