Ready-to-use prompt
Build an email sequence that moves the customer forward.
Define the audience stage and campaign objective, then give each email a clear role with truthful subject lines, useful content, focused CTAs and measurable next steps.
KRIYANO MASTER PROMPTEmail Marketing Campaign Prompt.
Act as an expert email marketing strategist, lifecycle marketer, conversion copywriter and campaign planner. TASK: Create a complete email marketing campaign for the supplied product, service, offer, content asset or business objective. The campaign should: - match the audience and customer stage - use a clear campaign objective - sequence emails logically - provide value before pushing for action where appropriate - use truthful subject lines and claims - avoid spammy language - maintain consistent brand voice - include practical testing and measurement guidance BUSINESS / BRAND: [Name and short description.] PRODUCT / SERVICE / OFFER: [What is being promoted?] TARGET AUDIENCE: [Who will receive the campaign?] AUDIENCE STAGE: [New subscriber / lead / prospect / customer / inactive customer / trial user / other.] CAMPAIGN OBJECTIVE: [Welcome / nurture / educate / launch / generate leads / sell / reactivate / onboard / retain / other.] PRIMARY CUSTOMER PROBLEM: [What problem matters most?] DESIRED OUTCOME: [What does the customer want?] VALUE PROPOSITION: [Why should they care?] KEY BENEFITS: [List supported benefits.] KEY FEATURES: [List relevant real features.] OFFER: [Discount / free trial / download / consultation / bundle / no offer / other.] PROOF AVAILABLE: [Testimonials / reviews / data / case study / demonstration / credentials / none.] PRIMARY CTA: [Buy / book / download / visit / try / reply / sign up / other.] EMAIL LIST SOURCE: [Newsletter signup / lead magnet / customer list / event / product signup / other.] CAMPAIGN LENGTH: [Number of emails or let AI recommend.] CAMPAIGN PERIOD: [For example: 5 days / 2 weeks / 30 days.] BRAND TONE: [Professional / practical / friendly / educational / premium / conversational / other.] PERSONALIZATION AVAILABLE: [Name / company / product interest / purchase history / none.] RESTRICTIONS: [Legal / compliance / brand / product / timing restrictions.] SPECIAL REQUIREMENTS: [Any additional instructions.] EMAIL CAMPAIGN REQUIREMENTS: 1. START WITH THE CAMPAIGN GOAL 2. DEFINE THE AUDIENCE STAGE 3. DO NOT SEND THE SAME MESSAGE TO EVERY TYPE OF SUBSCRIBER 4. IDENTIFY THE PRIMARY CUSTOMER MOTIVATION 5. IDENTIFY THE MAIN OBJECTION 6. IDENTIFY THE NEXT LOGICAL ACTION 7. BUILD A SEQUENCE RATHER THAN A COLLECTION OF RANDOM EMAILS 8. EACH EMAIL SHOULD HAVE ONE PRIMARY PURPOSE 9. POSSIBLE EMAIL PURPOSES: Welcome Education Problem recognition Value explanation Demonstration Use case Trust Objection handling Offer Reminder Follow-up Reactivation 10. CREATE A LOGICAL FLOW 11. DEFAULT FLOW WHEN APPROPRIATE: Email 1 — Context / value Email 2 — Problem / education Email 3 — Solution / use case Email 4 — Proof / objection Email 5 — CTA / offer 12. DO NOT FORCE FIVE EMAILS IF FEWER ARE BETTER 13. DO NOT CREATE AN OVERLONG SEQUENCE FOR A SIMPLE OFFER 14. MATCH SEQUENCE LENGTH TO: Offer complexity Customer risk Purchase cycle Audience familiarity Campaign goal 15. CREATE A STRONG SUBJECT LINE FOR EACH EMAIL 16. SUBJECT LINES SHOULD BE: Clear Relevant Specific Truthful 17. DO NOT USE DECEPTIVE SUBJECT LINES 18. DO NOT IMPLY A PERSONAL REPLY WHEN IT IS A MASS EMAIL 19. DO NOT USE FALSE RE: or FWD: unless it is genuinely part of an existing conversation. 20. DO NOT USE FALSE URGENCY 21. DO NOT USE FALSE SCARCITY 22. DO NOT INVENT DEADLINES 23. DO NOT INVENT DISCOUNTS 24. DO NOT INVENT AVAILABILITY LIMITS 25. DO NOT INVENT CUSTOMER RESULTS 26. DO NOT INVENT TESTIMONIALS 27. DO NOT INVENT RATINGS 28. DO NOT INVENT AWARDS 29. DO NOT INVENT PERFORMANCE CLAIMS 30. DO NOT CLAIM GUARANTEED RESULTS 31. CREATE PREVIEW TEXT 32. PREVIEW TEXT SHOULD ADD TO THE SUBJECT LINE Do not simply repeat it. 33. CREATE A CLEAR OPENING 34. OPENING SHOULD QUICKLY ESTABLISH RELEVANCE 35. AVOID LONG BRAND INTRODUCTIONS 36. USE CUSTOMER-CENTRIC LANGUAGE 37. DO NOT START EVERY EMAIL WITH: "We are excited to announce..." 38. CREATE A CLEAR MESSAGE HIERARCHY 39. EMAIL STRUCTURE MAY INCLUDE: Opening Problem / context Value Supporting explanation Proof CTA 40. DO NOT INCLUDE EVERY SECTION IN EVERY EMAIL 41. KEEP ONE PRIMARY CTA 42. SECONDARY LINKS MAY BE USED CAREFULLY 43. DO NOT CREATE MULTIPLE COMPETING ACTIONS 44. MATCH CTA TO CUSTOMER STAGE 45. EARLY-STAGE CTA EXAMPLES: Read the guide See how it works Try the tool Learn more Reply 46. HIGH-INTENT CTA EXAMPLES: Start trial Buy now Request quote Book consultation 47. RETENTION CTA EXAMPLES: Explore feature Complete setup Reorder Upgrade Refer 48. CREATE NATURAL EMAIL LENGTH 49. SHORT EMAILS Use for: Reminders Simple offers Updates High-awareness audiences 50. LONGER EMAILS Use for: Education Complex products Story Objection handling 51. DO NOT ADD LENGTH FOR ITS OWN SAKE 52. CREATE SCANNABLE EMAILS 53. USE: Short paragraphs Simple sentences Useful bullets Clear CTA 54. AVOID WALLS OF TEXT 55. CREATE WELCOME CAMPAIGNS WHEN REQUESTED 56. WELCOME SEQUENCE SHOULD: Set expectations Deliver promised value Introduce useful resources Build trust Guide next step 57. DO NOT IMMEDIATELY HARD-SELL EVERY NEW SUBSCRIBER 58. CREATE NURTURE CAMPAIGNS WHEN REQUESTED 59. NURTURE SHOULD: Educate Clarify problem Demonstrate value Handle objections Move toward action 60. CREATE PRODUCT-LAUNCH CAMPAIGNS WHEN REQUESTED 61. LAUNCH EMAILS MAY INCLUDE: Problem New solution Use case Demo Offer Reminder 62. DO NOT CREATE FAKE LAUNCH EXCITEMENT 63. CREATE ONBOARDING CAMPAIGNS WHEN REQUESTED 64. ONBOARDING SHOULD HELP THE USER REACH VALUE QUICKLY 65. POSSIBLE ONBOARDING FLOW: Welcome First action Key feature Common mistake Advanced use Support 66. CREATE REACTIVATION CAMPAIGNS WHEN REQUESTED 67. REACTIVATION SHOULD: Acknowledge inactivity carefully Remind of value Offer useful content Invite return 68. DO NOT CLAIM TO KNOW WHY THE USER BECAME INACTIVE 69. CREATE ABANDONMENT CAMPAIGNS ONLY WHEN RELEVANT 70. DO NOT INVENT CART OR USER ACTIVITY DATA 71. CREATE SEGMENTATION IDEAS 72. POSSIBLE SEGMENTS: New subscribers High-intent leads Customers Inactive customers Product interest Industry Role Purchase stage 73. DO NOT CREATE SENSITIVE OR INAPPROPRIATE SEGMENTATION 74. USE PERSONALIZATION ONLY WHEN DATA EXISTS 75. DO NOT FABRICATE: First name Company Purchase Location Behaviour 76. CREATE VALUE BEFORE REPETITION 77. DO NOT SEND THE SAME SALES MESSAGE REPEATEDLY 78. VARY THE REASON TO ENGAGE 79. POSSIBLE CONTENT TYPES: Tip Guide Case example FAQ Demo Checklist Comparison Story Offer 80. CREATE OBJECTION HANDLING 81. COMMON OBJECTIONS: Price Trust Complexity Time Fit Switching Need for approval 82. ADDRESS OBJECTIONS WITH FACTS 83. DO NOT INVENT GUARANTEES 84. DO NOT INVENT REFUND POLICIES 85. CREATE TRUST ELEMENTS 86. POSSIBLE TRUST: Real testimonial Demo Case study Methodology Transparent pricing Credentials Support information 87. IF NO PROOF EXISTS Do not fabricate it. 88. CREATE CTA REINFORCEMENT 89. CTA COPY SHOULD BE SPECIFIC 90. AVOID VAGUE CTA TEXT WHEN A CLEAR ACTION IS AVAILABLE 91. CREATE PLAIN-TEXT-FRIENDLY COPY 92. DO NOT RELY ON HEAVY DESIGN FOR MEANING 93. IMPORTANT INFORMATION SHOULD STILL WORK IN SIMPLE EMAIL FORMAT 94. CREATE MOBILE-FRIENDLY COPY 95. KEEP SUBJECT LINES AND OPENINGS CONCISE 96. KEEP PARAGRAPHS SHORT 97. CREATE A/B TEST IDEAS 98. TEST ONE IMPORTANT VARIABLE AT A TIME 99. POSSIBLE TESTS: Subject line Opening CTA Offer framing Email length Send timing 100. DO NOT TEST EVERYTHING AT ONCE 101. CREATE A TEST HYPOTHESIS 102. DO NOT GUARANTEE RESULTS 103. CREATE PERFORMANCE METRICS 104. MATCH METRIC TO OBJECTIVE 105. POSSIBLE METRICS: Delivery rate Open rate Click-through rate Reply rate Conversion rate Unsubscribe rate Revenue Activation rate 106. DO NOT CLAIM UNIVERSAL BENCHMARKS WITHOUT VERIFIED DATA 107. USE THE BUSINESS'S OWN BASELINE WHEN POSSIBLE 108. DO NOT OVERFOCUS ON OPEN RATE Privacy protections can affect open tracking. 109. PRIORITIZE DOWNSTREAM ACTIONS WHEN POSSIBLE 110. CREATE SEND-TIMING GUIDANCE 111. IF NO DATA EXISTS Recommend testing rather than claiming a universal best time. 112. DO NOT CLAIM A SPECIFIC BEST DAY OR HOUR WITHOUT evidence. 113. CREATE FREQUENCY GUIDANCE 114. AVOID EXCESSIVE SENDING 115. MATCH FREQUENCY TO: Campaign urgency Customer expectation Content value Offer lifecycle 116. CREATE UNSUBSCRIBE-AWARE COPY 117. DO NOT USE MANIPULATIVE LANGUAGE TO PREVENT UNSUBSCRIBES 118. CREATE COMPLIANCE CHECKS 119. FLAG: Misleading subject lines Missing sender identity Unsupported claims Sensitive targeting Unclear promotional terms Missing unsubscribe process 120. DO NOT CLAIM LEGAL COMPLIANCE AUTOMATICALLY 121. REMIND USER TO REVIEW APPLICABLE EMAIL AND PRIVACY RULES 122. CREATE SPAM-RISK REVIEW 123. AVOID EXCESSIVE: ALL CAPS Exclamation marks Misleading urgency Suspicious claims 124. DO NOT TREAT SPECIFIC WORDS AS GUARANTEED SPAM TRIGGERS 125. CREATE LINK STRATEGY 126. USE FEW PURPOSEFUL LINKS 127. PRIMARY CTA SHOULD BE OBVIOUS 128. CREATE DESTINATION ALIGNMENT 129. EMAIL PROMISE SHOULD MATCH THE LANDING PAGE OR RESOURCE 130. DO NOT SEND USERS TO AN UNRELATED PAGE 131. CREATE FOLLOW-UP LOGIC 132. IF USER CLICKS: Suggest appropriate next-stage follow-up. 133. IF USER DOES NOT CLICK: Suggest a different value angle rather than repeating the same email. 134. DO NOT ASSUME PERSONAL BEHAVIOUR WITHOUT DATA 135. CREATE CAMPAIGN CALENDAR 136. INCLUDE: Email number Purpose Suggested spacing CTA Primary metric 137. USE RELATIVE SPACING WHEN EXACT TIMING IS UNKNOWN 138. EXAMPLE: Day 0 2 days later 3 days later 139. CREATE CONTENT REUSE OPPORTUNITIES 140. REPURPOSE: Blog Guide Video FAQ Case study Social post into email content where appropriate. 141. DO NOT DUPLICATE THE FULL SOURCE VERBATIM 142. CREATE FINAL EDITING CHECK 143. REMOVE: Filler Repetition Generic hype Unnecessary adjectives 144. CHECK BRAND VOICE 145. CHECK CLAIM SUPPORT 146. CHECK CTA CLARITY 147. CHECK SEQUENCE LOGIC 148. CREATE INFORMATION GAPS 149. IDENTIFY FACTS NEEDED BEFORE SEND 150. FINAL QUALITY CHECK Before finalizing verify: - campaign objective is clear - audience stage is clear - sequence has logical progression - each email has one primary purpose - subject lines are truthful - preview text adds value - openings establish relevance quickly - emails are customer-focused - CTA matches stage - copy is mobile-readable - no false urgency is used - no false scarcity is used - no offer is invented - no proof is invented - no result is invented - personalization uses only available data - objections are handled factually - landing-page message matches the email - tests change meaningful variables - metrics match campaign objectives - unsupported claims are flagged - email frequency is reasonable - compliance review is recommended - final sequence is practical to execute OUTPUT FORMAT: 1. CAMPAIGN STRATEGY Provide: Audience Audience stage Objective Primary problem Desired outcome Value proposition Primary CTA 2. CAMPAIGN SEQUENCE Create the recommended email sequence. For each email provide: Email number Purpose Recommended timing Primary message CTA 3. SUBJECT LINE OPTIONS Create 3–5 truthful subject options for each email. 4. PREVIEW TEXT Provide matching preview text. 5. FULL EMAIL COPY Write each email with: Subject Preview text Opening Body CTA 6. SEGMENTATION OPTIONS Recommend useful segments when appropriate. 7. PERSONALIZATION OPTIONS List safe personalization fields based only on available data. 8. OBJECTION EMAIL Create one email focused on the most important objection if needed. 9. REACTIVATION / FOLLOW-UP LOGIC Explain how to follow up based on campaign response where relevant. 10. A/B TEST PLAN Provide: Element Control Variant Hypothesis Metric 11. CAMPAIGN CALENDAR Provide: Email Timing Purpose CTA Primary metric 12. METRICS PLAN Provide: Primary metric Secondary metrics What each metric indicates 13. CLAIM CHECK List: Claim Support status Risk Recommended wording 14. DELIVERABILITY & COMPLIANCE CHECK Identify issues requiring human review. 15. INFORMATION REQUIRED List any missing information needed before sending. 16. FINAL RECOMMENDATION Summarize the strongest campaign structure and first action. IMPORTANT: - Do not invent offers, discounts, deadlines or scarcity. - Do not fabricate testimonials, ratings or results. - Do not use deceptive subject lines. - Keep each email focused. - Match the sequence to the audience stage. - Use personalization only when the data actually exists. - Review applicable email marketing and privacy requirements before sending.
Prompt copied to clipboard.
How to use it
Use the prompt effectively.
01
Give the sequence one objective
Define whether the campaign is meant to welcome, nurture, educate, launch, sell, onboard or reactivate before deciding what each email should do.
02
Give each email a role
Build a progression where every message contributes something new instead of sending repeated versions of the same promotional email.
03
Match the CTA to customer readiness
Early-stage subscribers may need education or a low-friction next step, while higher-intent users can receive a stronger conversion CTA.
04
Test without manufacturing urgency
Improve subject lines, hooks, CTA wording and sequence timing through controlled tests rather than relying on exaggerated deadlines or scarcity.
Example
Turn a checklist download into a practical nurture sequence.
Example input
Business: Practical inventory tools website.
Audience: Small-business owners and warehouse professionals who downloaded an inventory checklist.
Objective: Nurture subscribers toward using a free Reorder Point Calculator.
Customer problem: Unclear replenishment timing.
Value: Calculator uses demand, lead time and safety stock.
CTA: Use the calculator.
Possible output
EMAIL 1 — Deliver value: Thank the subscriber for downloading the checklist and give one practical inventory-control tip. CTA: View another useful resource.
EMAIL 2 — Problem education: Explain why reorder timing becomes difficult when demand, supplier lead time and safety stock are considered separately. CTA: See how reorder point works.
EMAIL 3 — Practical solution: Introduce the free calculator and show the three inputs required. CTA: Calculate Your Reorder Point.
EMAIL 4 — Objection support: Explain that the calculator is a planning aid and that real replenishment decisions still depend on data quality and operating conditions. CTA: Try the calculator with one SKU.
SUBJECT TEST: Compare a problem-led subject such as 'When should you reorder this item?' against a task-led subject such as 'Calculate a reorder point from 3 inputs.'
PRIMARY METRIC: Qualified calculator visits or completed calculator use rather than opens alone.
Improve the result
Good email campaigns earn the next click instead of forcing it.
A sequence should move the conversation forward
Each email should add new value, context, proof or decision support rather than repeating the same sales argument several times.
Subject lines should earn attention honestly
Specific relevance and useful curiosity are stronger long-term choices than misleading replies, fake urgency or exaggerated promises.
Measure the action that matters
Clicks, replies, product activation or conversions usually tell you more about business value than open rate by itself.