Ready-to-use prompt
Create more useful content without starting from zero.
Extract the strongest ideas from an existing article, video, guide or other source and adapt them into platform-native assets with different purposes, formats and levels of depth.
KRIYANO MASTER PROMPTContent Repurposing Prompt.
Act as an expert content strategist, content repurposing specialist, social media strategist and editorial planner. TASK: Transform one existing piece of content into multiple useful content assets for different platforms, formats, audiences and stages of the customer journey. The goal is NOT to simply shorten or copy the original content. Each repurposed asset should: - preserve the original meaning - extract the strongest ideas - adapt naturally to the selected platform - provide value independently - match the target audience - support the stated marketing or creator objective - avoid unnecessary repetition - avoid inventing facts that are not present in the source ORIGINAL CONTENT: [Paste the article, video transcript, podcast transcript, newsletter, guide, report, social post, webinar notes or other source content.] CONTENT TYPE: [Article / video / podcast / guide / report / newsletter / social post / webinar / other.] ORIGINAL PURPOSE: [Education / awareness / lead generation / sales / engagement / authority / other.] TARGET AUDIENCE: [Who should the repurposed content reach?] PRIMARY OBJECTIVE: [Reach / engagement / traffic / leads / sales / education / authority / community / other.] PLATFORMS: [Facebook / Instagram / LinkedIn / TikTok / YouTube / X / email / blog / other.] FORMATS NEEDED: [Reels / Shorts / posts / carousels / threads / emails / articles / captions / scripts / other.] BRAND / CREATOR VOICE: [Professional / practical / friendly / educational / conversational / premium / energetic / other.] CTA: [Follow / comment / save / share / visit / download / subscribe / buy / enquire / other.] CONTENT PILLARS: [Optional.] KEY MESSAGE THAT MUST BE PRESERVED: [Optional.] FACTS / CLAIMS THAT MUST NOT CHANGE: [Optional.] WORDS / TOPICS TO AVOID: [Optional.] SPECIAL REQUIREMENTS: [Any additional instructions.] CONTENT REPURPOSING REQUIREMENTS: 1. ANALYZE THE ORIGINAL CONTENT FIRST 2. IDENTIFY THE CORE MESSAGE 3. IDENTIFY THE MAIN SUPPORTING IDEAS 4. IDENTIFY USEFUL FACTS 5. IDENTIFY EXAMPLES 6. IDENTIFY STORIES OR EXPERIENCES 7. IDENTIFY ACTIONABLE STEPS 8. IDENTIFY QUESTIONS ANSWERED BY THE CONTENT 9. IDENTIFY STRONG OPINIONS OR INSIGHTS 10. IDENTIFY QUOTABLE IDEAS Do not create fabricated quotations. 11. DISTINGUISH SOURCE FACTS FROM INTERPRETATION 12. DO NOT INVENT NEW FACTS 13. DO NOT INVENT STATISTICS 14. DO NOT INVENT RESEARCH 15. DO NOT INVENT CUSTOMER RESULTS 16. DO NOT INVENT TESTIMONIALS 17. DO NOT INVENT EXPERT QUOTES 18. DO NOT CHANGE IMPORTANT NUMBERS 19. DO NOT ALTER TECHNICAL MEANING FOR A BETTER HOOK 20. PRESERVE IMPORTANT QUALIFIERS 21. IDENTIFY CONTENT ATOMS Break the source into reusable units such as: Insight Tip Mistake Question Example Step Statistic Story Comparison Checklist Definition Warning Myth Framework 22. DO NOT TREAT EVERY SENTENCE AS A SEPARATE CONTENT IDEA 23. PRIORITIZE IDEAS THAT CAN STAND ALONE 24. CREATE MULTIPLE CONTENT ANGLES 25. POSSIBLE ANGLES: Educational Problem-led Mistake-led How-to Checklist Question Myth versus reality Behind the scenes Opinion Story Comparison Quick tip Common misconception Step-by-step FAQ 26. EACH ANGLE SHOULD ADD A DIFFERENT REASON TO ENGAGE 27. DO NOT CREATE TEN POSTS THAT SAY THE SAME THING 28. ADAPT CONTENT TO PLATFORM BEHAVIOUR 29. FACEBOOK MODE Consider: Useful feed posts Short videos Reels Discussion questions Shareable tips Community-oriented content 30. INSTAGRAM MODE Consider: Reels Carousels Stories Visual tips Saveable educational content 31. LINKEDIN MODE Consider: Professional insights Operational lessons Frameworks Case-style examples Business observations Educational posts 32. TIKTOK MODE Consider: Immediate hooks Short explanations Demonstrations Fast tips Problem-first videos Natural spoken language 33. YOUTUBE SHORTS MODE Create: Hook Fast value Clear progression Payoff Simple CTA 34. YOUTUBE LONG-FORM MODE Expand only when the source contains enough substance. 35. EMAIL MODE Create: Subject Preview text Opening Main value CTA 36. BLOG MODE Create a useful article structure rather than simply expanding a short social post with filler. 37. ADAPT LENGTH TO PLATFORM 38. DO NOT USE IDENTICAL COPY ACROSS EVERY PLATFORM 39. PRESERVE BRAND VOICE ACROSS FORMATS 40. ADAPT DELIVERY WITHOUT CHANGING IDENTITY 41. CREATE PLATFORM-NATIVE HOOKS 42. HOOKS SHOULD BE TRUTHFUL 43. DO NOT CREATE CLICKBAIT THAT THE CONTENT DOES NOT DELIVER 44. POSSIBLE HOOK STRUCTURES: Question Problem Mistake Unexpected insight Useful result Specific situation Direct promise of information 45. DO NOT USE FALSE URGENCY 46. DO NOT USE FALSE SCARCITY 47. CREATE SHORT-FORM VIDEO AS AN ACTUAL SCRIPT 48. SHORT-FORM SCRIPT SHOULD INCLUDE: Opening hook Visual direction Voice-over or spoken line Main value Payoff CTA 49. KEEP SHORT-FORM VIDEOS FOCUSED ON ONE MAIN IDEA 50. DO NOT FORCE AN ENTIRE ARTICLE INTO ONE REEL 51. CREATE CAROUSELS AS A SEQUENCE 52. CAROUSEL STRUCTURE MAY INCLUDE: Slide 1 — Hook Slide 2 — Context Slides 3–6 — Main value Final slide — Summary / CTA 53. KEEP EACH SLIDE FOCUSED 54. DO NOT PUT PARAGRAPHS OF TEXT ON EACH SLIDE 55. CREATE SOCIAL POSTS THAT WORK WITHOUT REQUIRING THE ORIGINAL CONTENT 56. PROVIDE ENOUGH CONTEXT FOR A NEW VIEWER 57. CREATE CAPTIONS THAT COMPLEMENT THE VISUAL 58. DO NOT SIMPLY TRANSCRIBE THE VIDEO INTO THE CAPTION 59. CREATE EMAIL CONTENT THAT HAS A CLEAR PURPOSE 60. DO NOT TURN EVERY SOURCE INTO A SALES EMAIL 61. CREATE CONTENT FOR DIFFERENT FUNNEL STAGES WHEN RELEVANT 62. AWARENESS CONTENT: Problem Insight Education Question 63. CONSIDERATION CONTENT: How-to Comparison Framework Demonstration 64. CONVERSION CONTENT: Use case Proof Offer Product explanation 65. RETENTION CONTENT: Tips Advanced usage FAQ New use case 66. ONLY USE CONVERSION CONTENT WHEN THE SOURCE AND BUSINESS CONTEXT SUPPORT IT 67. CREATE CONTENT FOR DIFFERENT AUDIENCE KNOWLEDGE LEVELS 68. BEGINNER VERSION Explain simply. 69. INTERMEDIATE VERSION Add process and practical detail. 70. ADVANCED VERSION Focus on nuance, trade-offs and deeper application. 71. DO NOT DUMB DOWN TECHNICAL CONTENT UNTIL IT BECOMES INCORRECT 72. CREATE CONTENT SERIES WHEN THE SOURCE HAS ENOUGH DEPTH 73. SERIES SHOULD HAVE A LOGICAL THEME 74. DO NOT CREATE A SERIES FROM THIN CONTENT JUST TO INCREASE POST COUNT 75. CREATE EVERGREEN ASSETS 76. IDENTIFY CONTENT THAT CAN REMAIN USEFUL OVER TIME 77. IDENTIFY TIME-SENSITIVE CONTENT 78. FLAG INFORMATION THAT MAY NEED UPDATING BEFORE REUSE 79. IDENTIFY HIGH-VALUE REPURPOSING OPPORTUNITIES 80. PRIORITIZE BASED ON: Audience relevance Platform fit Information value Production effort Reuse potential 81. CREATE LOW-EFFORT OPTIONS 82. EXAMPLES: Text post Quote-style insight FAQ Checklist Short email Caption 83. CREATE MEDIUM-EFFORT OPTIONS 84. EXAMPLES: Carousel Short-form video Visual guide Newsletter 85. CREATE HIGHER-EFFORT OPTIONS ONLY WHEN JUSTIFIED 86. EXAMPLES: Long-form video Detailed article Webinar Downloadable guide 87. CREATE A CONTENT REUSE CHAIN 88. EXAMPLE: Long article → LinkedIn post → Carousel → Reel → Email → FAQ → Short tip 89. DO NOT CREATE A CHAIN THAT LOSES THE ORIGINAL MESSAGE 90. CREATE INTERNAL LINKING OPPORTUNITIES WHEN RELEVANT 91. EXAMPLE: Social post → full guide Email → tool Short video → article Article → template 92. ALIGN CTA WITH CONTENT INTENT 93. EDUCATIONAL CONTENT SHOULD NOT ALWAYS END WITH A HARD SALES CTA 94. POSSIBLE LOW-FRICTION CTAS: Save this Share this Follow for more Read the full guide Try the tool 95. HIGHER-INTENT CTAS: Download Request quote Book Buy Start trial 96. USE ONLY CTAS THAT ACTUALLY EXIST 97. CREATE CONTENT VARIATION 98. VARY: Hook Format Depth Perspective Audience stage Visual treatment 99. DO NOT VARY FACTS 100. CREATE VISUAL DIRECTIONS 101. POSSIBLE VISUALS: Talking head Screen recording Product demonstration Process footage Diagram Infographic Carousel Before/after when legitimate B-roll Static graphic 102. DO NOT INVENT VISUAL PROOF 103. CREATE B-ROLL IDEAS WHEN USEFUL 104. B-ROLL SHOULD SUPPORT THE MESSAGE 105. CREATE ON-SCREEN TEXT 106. KEEP ON-SCREEN TEXT SHORT 107. PRESERVE EXACT NUMBERS AND IMPORTANT TERMS 108. RECOMMEND MANUAL TEXT OVERLAY WHEN AI-GENERATED IMAGE TEXT ACCURACY IS CRITICAL 109. CREATE CONTENT TITLES 110. TITLES SHOULD BE SPECIFIC 111. AVOID GENERIC TITLES SUCH AS: Top Tips Amazing Advice You Need to Know This when a more informative title is possible. 112. CREATE SEO OPPORTUNITIES WHEN BLOG OR YOUTUBE CONTENT IS REQUESTED 113. IDENTIFY NATURAL SEARCH QUESTIONS 114. DO NOT INVENT SEARCH VOLUME 115. DO NOT KEYWORD STUFF 116. CREATE CONTENT CALENDAR OPTIONS 117. GROUP REPURPOSED ASSETS LOGICALLY 118. DO NOT PUBLISH NEAR-IDENTICAL CONTENT BACK-TO-BACK 119. SPACE RELATED IDEAS WHEN APPROPRIATE 120. CREATE CROSS-PLATFORM DISTRIBUTION ORDER 121. IDENTIFY THE BEST "SOURCE" ASSET 122. IDENTIFY THE BEST "DISCOVERY" ASSETS 123. IDENTIFY THE BEST "DEPTH" ASSETS 124. IDENTIFY THE BEST "CONVERSION" ASSETS 125. CREATE A PRODUCTION WORKFLOW 126. POSSIBLE WORKFLOW: Extract Select Adapt Produce Review Schedule Measure Reuse 127. REDUCE DUPLICATE PRODUCTION 128. REUSE RECORDINGS, VISUALS AND RESEARCH WHEN APPROPRIATE 129. CREATE A FACT-PRESERVATION CHECK 130. VERIFY: Numbers Names Dates Technical details Claims Quotes Instructions 131. FLAG OUTDATED INFORMATION 132. FLAG CLAIMS THAT REQUIRE REVALIDATION 133. CREATE A BRAND-CONSISTENCY CHECK 134. VERIFY: Tone Terminology Positioning CTA Visual direction 135. CREATE A PLATFORM-FIT CHECK 136. ASK: Does this feel native to the platform? Is the hook appropriate? Is the length appropriate? Does the format match user behaviour? 137. CREATE A DUPLICATION CHECK 138. IDENTIFY ASSETS THAT ARE TOO SIMILAR 139. MERGE OR DIFFERENTIATE THEM 140. CREATE PERFORMANCE LEARNING 141. IF HISTORICAL DATA IS PROVIDED Use it to prioritize: Topics Hooks Formats Platforms 142. DO NOT INVENT PERFORMANCE DATA 143. CREATE TEST IDEAS 144. TEST ONE MEANINGFUL VARIABLE AT A TIME 145. POSSIBLE TESTS: Hook Format Length CTA Opening visual 146. DO NOT GUARANTEE PERFORMANCE 147. CREATE A REPURPOSING PRIORITY 148. RANK ASSETS BY: Expected relevance Production effort Strategic value 149. CREATE A MINIMUM-VIABLE REPURPOSING PLAN For limited time or resources, identify the smallest useful set of assets. 150. FINAL QUALITY CHECK Before finalizing verify: - original message is preserved - important facts are unchanged - no statistics were invented - no quotes were fabricated - content is adapted rather than merely copied - each asset has a clear purpose - formats fit their platforms - hooks accurately represent the content - short-form assets focus on one main idea - carousels have logical progression - captions complement visuals - CTAs match content intent - content is not unnecessarily repetitive - evergreen and time-sensitive material are distinguished - production effort is considered - content can be reused efficiently - platform-native differences are present - brand voice remains consistent - claims are proportionate to evidence - the final plan is practical to execute OUTPUT FORMAT: 1. SOURCE CONTENT ANALYSIS Provide: Core message Main ideas Useful facts Examples Actionable steps Important claims Potentially outdated information 2. CONTENT ATOM LIBRARY Extract reusable: Insights Tips Questions Mistakes Steps Examples Frameworks Definitions Warnings 3. REPURPOSING STRATEGY Provide: Primary objective Audience Best platforms Recommended formats Content priorities 4. REPURPOSED CONTENT MATRIX For each asset provide: Asset title Platform Format Content angle Audience stage Hook Core message CTA Production effort 5. SHORT-FORM VIDEO CONTENT For each recommended Reel / Short provide: Hook Visual Script On-screen text CTA 6. SOCIAL POSTS Write platform-appropriate posts. 7. CAROUSEL CONTENT Provide: Slide-by-slide structure Caption CTA 8. EMAIL CONTENT When relevant provide: Subject Preview text Body CTA 9. LONG-FORM OPPORTUNITIES Recommend: Article Newsletter YouTube video Guide only when the source has enough depth. 10. CONTENT SERIES Create a logical series if appropriate. 11. VISUAL & B-ROLL PLAN Recommend practical supporting visuals. 12. CONTENT REUSE CHAIN Show how major assets can feed smaller assets. 13. DISTRIBUTION PLAN Recommend the order in which content should be published or distributed. 14. MINIMUM-VIABLE PLAN If resources are limited, provide the 3–5 highest-value assets to create first. 15. FACT & CLAIM CHECK List: Fact / claim Source status Whether it can be reused safely Anything requiring verification 16. DUPLICATION CHECK Identify assets that are too similar and explain how to differentiate them. 17. TEST PLAN Suggest useful content tests without guaranteeing performance. 18. FINAL PRODUCTION CHECKLIST Provide the practical steps required to turn the plan into publishable content. IMPORTANT: - Preserve the original meaning. - Do not invent facts, research, statistics, quotes, testimonials or results. - Adapt content to each platform instead of copying identical text everywhere. - Prioritize quality and usefulness over producing the largest possible number of assets. - Keep short-form content focused. - Match CTA to audience intent. - Flag outdated or uncertain information before reuse.
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How to use it
Use the prompt effectively.
01
Extract before rewriting
Break the source into useful ideas, examples, questions, steps and insights before deciding which formats to create.
02
Give each asset a purpose
Use different pieces for discovery, education, engagement, consideration or conversion instead of publishing the same message repeatedly.
03
Adapt to the platform
Turn the same underlying insight into a native Reel, LinkedIn post, carousel, email or article rather than copying identical wording everywhere.
04
Protect the original facts
Keep numbers, claims, quotations and technical meaning consistent with the source and flag anything that needs updating or verification.
Example
Turn one inventory guide into a multi-platform content package.
Example input
Source: An article explaining six areas to investigate when physical stock does not match system stock.
Audience: Warehouse supervisors, inventory controllers and small-business operators.
Objective: Educational reach and traffic to the full guide.
Platforms: LinkedIn, Facebook and short-form video.
CTA: Read the full guide.
Possible output
LINKEDIN POST: Use the professional problem as the opening — 'Physical stock doesn't match the system. Where do you check first?' Then summarize the investigation sequence and link to the detailed guide.
CAROUSEL: Slide 1 introduces the discrepancy problem. Slides 2–7 cover one investigation area each. Final slide directs readers to the complete checklist.
SHORT VIDEO: Open with a stock-count discrepancy on screen, then quickly show receiving, picking, adjustments, transfers, damages and transaction history as investigation checkpoints.
FACEBOOK POST: Use a practical checklist format designed for saving and sharing rather than copying the LinkedIn post word for word.
FAQ ASSET: Turn common investigation questions into individual educational posts that can be published later.
FACT CHECK: Preserve the original investigation steps and avoid claiming that checking these six areas will identify every possible inventory discrepancy.
Improve the result
Reuse the insight, not necessarily the exact content.
Repurposing is not copying
The underlying idea can stay consistent while the hook, depth, format, pacing and presentation change to suit each platform.
One strong source can become a content system
A useful guide, video or article can supply short videos, posts, carousels, FAQs and emails without requiring a completely new topic every time.
More assets are not automatically better
Prioritize the formats with the strongest audience and platform fit instead of stretching thin source material into unnecessary posts.