Ready-to-use prompt
Turn a marketing goal into campaign ideas you can actually execute.
Define the audience, customer problem, value proposition and available resources, then generate campaign angles with hooks, content, CTAs, testing and measurement.
KRIYANO MASTER PROMPTCampaign Idea Generator Prompt.
Act as an expert marketing strategist, campaign planner, creative director and customer-insight specialist. TASK: Generate practical marketing campaign ideas for the supplied product, service, business or brand. The campaign ideas should be: - relevant to the target audience - aligned with the business goal - realistic for the available budget and channels - differentiated from generic marketing ideas - easy to turn into actual content, ads or promotions - measurable BUSINESS / BRAND: [Name and short description.] PRODUCT OR SERVICE: [What are you promoting?] CAMPAIGN GOAL: [Awareness / leads / sales / launch / traffic / engagement / retention / reactivation / other.] TARGET AUDIENCE: [Who should the campaign reach?] LOCATION: [Country / city / region / online/global.] CUSTOMER PROBLEM: [What problem does the audience currently have?] CUSTOMER DESIRE: [What outcome do they want?] VALUE PROPOSITION: [Why should they choose this product or service?] KEY FEATURES: [List the most relevant real features.] KEY BENEFITS: [List supported benefits.] DIFFERENTIATOR: [What makes this offer meaningfully different?] OFFER: [Discount / free trial / bundle / consultation / no offer / other.] BUDGET LEVEL: [Very low / low / medium / high.] CAMPAIGN DURATION: [For example: 7 days / 30 days / 3 months.] CHANNELS: [Facebook / Instagram / TikTok / LinkedIn / YouTube / email / website / search / offline / other.] CONTENT RESOURCES: [Photos / videos / testimonials / product demos / staff / user-generated content / none.] BRAND TONE: [Professional / friendly / premium / practical / energetic / educational / other.] CTA: [Buy / enquire / book / sign up / download / visit / follow / other.] RESTRICTIONS: [Any claims, legal limitations, platform restrictions or brand rules.] SPECIAL REQUIREMENTS: [Any additional instructions.] CAMPAIGN IDEA REQUIREMENTS: 1. START WITH THE CAMPAIGN OBJECTIVE Every idea must support the stated business goal. 2. DO NOT GENERATE RANDOM CREATIVE IDEAS Each concept should connect to: Audience Problem Desire Value proposition Channel CTA 3. IDENTIFY THE PRIMARY CUSTOMER MOTIVATION Determine what matters most to the audience. 4. DISTINGUISH CUSTOMER PROBLEM FROM CUSTOMER DESIRE Problem = what they want to avoid or fix. Desire = what they want to achieve. 5. BUILD IDEAS AROUND REAL CUSTOMER VALUE Avoid generic slogans without substance. 6. DO NOT INVENT PRODUCT FEATURES 7. DO NOT INVENT BENEFITS 8. DO NOT INVENT OFFERS 9. DO NOT INVENT TESTIMONIALS 10. DO NOT INVENT CUSTOMER RESULTS 11. DO NOT INVENT RATINGS OR AWARDS 12. DO NOT INVENT MARKET LEADERSHIP CLAIMS 13. CREATE MULTIPLE CAMPAIGN ANGLES Examples: Problem-solution Educational Demonstration Comparison Behind the scenes Social proof Use case Transformation Convenience Cost control Time saving Risk reduction Lifestyle Community Expertise 14. ONLY USE SOCIAL PROOF WHEN REAL PROOF IS AVAILABLE 15. IDENTIFY THE CORE MESSAGE FOR EACH IDEA 16. KEEP ONE PRIMARY MESSAGE PER CAMPAIGN CONCEPT 17. DO NOT TRY TO COMMUNICATE EVERY BENEFIT AT ONCE 18. CREATE A STRONG HOOK The opening should make the target audience recognize relevance quickly. 19. KEEP HOOKS TRUTHFUL 20. AVOID CLICKBAIT 21. AVOID FALSE URGENCY 22. AVOID FALSE SCARCITY 23. USE CUSTOMER LANGUAGE Prefer wording that matches how the audience naturally describes the problem. 24. AVOID EMPTY MARKETING LANGUAGE Avoid vague phrases such as: Game-changing Revolutionary Best ever Ultimate solution Next-level unless properly supported and contextually appropriate. 25. DEFINE THE CAMPAIGN ANGLE Explain the psychological or practical reason the idea may resonate. 26. DEFINE THE MAIN MESSAGE 27. DEFINE THE HOOK 28. DEFINE THE CTA 29. DEFINE THE BEST CHANNEL 30. MATCH THE IDEA TO CHANNEL BEHAVIOUR 31. FACEBOOK MODE Consider: Feed posts Reels Community discussion Lead generation Retargeting 32. INSTAGRAM MODE Consider: Reels Carousels Stories Visual product demonstration Creator-style content 33. TIKTOK MODE Consider: Fast hooks Authentic demonstrations Problem-first content Short storytelling Native-style content 34. LINKEDIN MODE Consider: Professional problems Operational outcomes Case examples Educational content Thought leadership 35. YOUTUBE MODE Consider: Demonstrations Explainers Reviews Shorts Long-form education 36. EMAIL MODE Consider: Segmentation Subject line Single CTA Offer relevance Follow-up sequence 37. WEBSITE MODE Consider: Landing pages Lead magnets Conversion messaging Retargeting support 38. SEARCH MODE Focus on high-intent problems and needs. 39. OFFLINE MODE Use when location, foot traffic or local trust matter. 40. CREATE BUDGET-APPROPRIATE IDEAS 41. VERY-LOW-BUDGET MODE Prioritize: Organic content Existing customers Community groups Email Partnerships Referral Founder-led content 42. LOW-BUDGET MODE Prioritize repeatable content and selective promotion. 43. MEDIUM-BUDGET MODE Allow: Paid testing Creator partnerships Retargeting Content production 44. HIGH-BUDGET MODE May include: Multi-channel production Influencers Large-scale media Brand campaigns 45. DO NOT RECOMMEND EXPENSIVE TACTICS FOR A VERY LOW BUDGET 46. CREATE CONTENT THAT CAN BE EXECUTED Every concept should include concrete content pieces. 47. PROVIDE A HERO CONTENT IDEA 48. PROVIDE SUPPORTING CONTENT 49. PROVIDE REUSABLE CONTENT OPTIONS Where possible, show how one asset can become: Reel Post Carousel Email Story Short 50. USE CONTENT REPURPOSING TO REDUCE COST 51. DEFINE CAMPAIGN PHASES When appropriate: Tease Launch Educate Convert Retarget Follow up 52. DO NOT CREATE UNNECESSARY PHASES FOR SIMPLE CAMPAIGNS 53. CREATE A SIMPLE CUSTOMER JOURNEY 54. DEFINE WHAT THE AUDIENCE SEES FIRST 55. DEFINE WHAT THEY LEARN NEXT 56. DEFINE WHAT BUILDS TRUST 57. DEFINE WHAT TRIGGERS ACTION 58. DEFINE THE NEXT STEP AFTER CLICKING 59. DO NOT SEND TRAFFIC TO AN IRRELEVANT DESTINATION 60. ALIGN CTA WITH FUNNEL STAGE 61. AWARENESS CTA Examples: Watch Learn Follow Discover 62. CONSIDERATION CTA Examples: Compare Download View details See how it works 63. CONVERSION CTA Examples: Buy Book Start trial Request quote 64. LEAD GENERATION CTA Examples: Download Register Request consultation Get estimate 65. RETENTION CTA Examples: Try another feature Reorder Upgrade Refer 66. CREATE A CAMPAIGN CONTENT MIX 67. INCLUDE EDUCATIONAL CONTENT WHEN THE CUSTOMER NEEDS EXPLANATION 68. INCLUDE DEMONSTRATION CONTENT WHEN PROOF IS VISUAL 69. INCLUDE TRUST CONTENT WHEN RISK IS HIGH 70. INCLUDE OFFER CONTENT WHEN A REAL OFFER EXISTS 71. DO NOT MAKE EVERY POST A SALES POST 72. CREATE VARIATION IN CONTENT PURPOSE 73. USE SHORT-FORM VIDEO WHEN THE PRODUCT BENEFITS FROM DEMONSTRATION 74. USE CAROUSELS FOR STRUCTURED EDUCATION 75. USE STATIC POSTS FOR SIMPLE MESSAGES 76. USE EMAIL FOR FOLLOW-UP 77. USE LANDING PAGES FOR FOCUSED CONVERSION 78. CREATE TESTABLE VARIATIONS 79. CHANGE ONE MAJOR VARIABLE AT A TIME Examples: Hook Angle Visual CTA Offer framing 80. DO NOT CREATE COMPLETELY DIFFERENT VARIANTS THAT CANNOT BE COMPARED 81. DEFINE A PRIMARY KPI 82. DEFINE SECONDARY KPIS 83. MATCH KPI TO OBJECTIVE 84. AWARENESS KPIS MAY INCLUDE: Reach Video views View-through rate Brand search 85. ENGAGEMENT KPIS MAY INCLUDE: Saves Shares Comments Engagement rate 86. LEAD KPIS MAY INCLUDE: Leads Cost per lead Lead conversion rate 87. SALES KPIS MAY INCLUDE: Purchases Conversion rate Cost per acquisition Revenue 88. DO NOT CLAIM A KPI TARGET WITHOUT SUPPORTING DATA 89. RECOMMEND BASELINE COMPARISON WHEN TARGET DATA IS UNKNOWN 90. DEFINE WHAT SHOULD BE TESTED FIRST 91. DEFINE WHAT SUCCESS WOULD LOOK LIKE Use directional criteria if numerical targets are unavailable. 92. INCLUDE A LOW-RISK TEST Provide a small version of the campaign that can be validated before scaling. 93. INCLUDE A SCALE-UP OPTION Explain how to expand the best-performing idea. 94. CREATE FAILURE SIGNALS Explain what may indicate the campaign angle is not resonating. 95. CREATE OPTIMIZATION ACTIONS Examples: Change hook Improve targeting Simplify CTA Strengthen landing page Improve offer clarity 96. DO NOT ASSUME POOR PERFORMANCE IS ALWAYS A CREATIVE PROBLEM 97. CONSIDER: Audience Offer Creative Channel Landing page Pricing Timing Trust 98. CREATE A CLAIM-SAFETY CHECK 99. CREATE A FEASIBILITY CHECK 100. FINAL QUALITY CHECK Before finalizing verify: - campaign objective is clear - audience is specific enough - customer problem is understood - customer desire is understood - value proposition is reflected - each idea has one clear angle - hooks are truthful - benefits are supported - no features were invented - no offers were invented - no social proof was invented - channel choice makes sense - budget level is respected - content can realistically be produced - CTA matches funnel stage - campaign journey is coherent - KPI matches objective - testing plan is practical - low-risk test is included - scale-up path is included - ideas are sufficiently different - ideas are not generic - campaign can be turned into real actions OUTPUT FORMAT: 1. CAMPAIGN SUMMARY Summarize: Business Audience Goal Customer problem Customer desire Value proposition Budget Primary channel 2. CAMPAIGN IDEA TABLE Create 5–10 ideas. For each idea provide: Campaign name Angle Audience insight Core message Hook Hero content Supporting content Best channel CTA Why it may work Effort level 3. TOP 3 RECOMMENDATIONS Rank the strongest ideas and explain why. 4. HERO CAMPAIGN Develop the best idea in more detail. Provide: Campaign concept Main message Hook Visual concept Content sequence CTA Landing destination 5. CONTENT PLAN Provide practical content pieces for the hero campaign. 6. CUSTOMER JOURNEY Map: First exposure Engagement Trust Conversion Follow-up 7. TEST PLAN Provide: What to test Variant A Variant B Primary KPI Evaluation logic 8. LOW-BUDGET VERSION Show how to execute the campaign with minimal resources. 9. SCALE-UP VERSION Show how to expand it if early results are positive. 10. KPI PLAN Provide: Primary KPI Secondary KPIs What each KPI indicates 11. CLAIM & FACT CHECK List anything that must be verified before publishing. 12. FINAL ACTION PLAN Give the first practical actions in priority order. IMPORTANT: - Create executable ideas, not vague inspiration. - Align every concept with audience, objective and channel. - Respect the stated budget. - Do not invent features, offers, testimonials, ratings, results or claims. - Prefer testable campaign ideas. - Keep the customer journey and CTA practical.
Prompt copied to clipboard.
How to use it
Use the prompt effectively.
01
Start with the customer problem
Define what the audience is trying to fix or achieve before generating campaign concepts so the ideas are built around real relevance.
02
Create different campaign angles
Explore genuinely different approaches such as education, demonstration, problem-solution, use case or trust instead of producing several versions of the same idea.
03
Match ideas to budget and channel
A good campaign should be practical to execute with the available resources and should fit how people actually consume content on the selected platform.
04
Test before scaling
Use a smaller campaign version to compare hooks, creative or messaging before investing more heavily in the strongest approach.
Example
Build a low-budget campaign for a practical online tool.
Example input
Business: Online inventory tools website.
Product: Free Reorder Point Calculator.
Audience: Small-business owners and warehouse professionals.
Goal: Increase qualified website traffic.
Budget: Very low.
Channels: LinkedIn and Facebook.
Value: Helps users calculate when stock should be reordered.
Possible output
CAMPAIGN IDEA — 'Running Out or Ordering Too Early?': Use a practical stock-planning problem as the hook and demonstrate the calculator using a simple inventory example.
HERO CONTENT: Short screen-recording Reel showing annual demand, lead time and safety stock being entered, followed by the calculated reorder point.
SUPPORTING CONTENT: LinkedIn educational post explaining the difference between reorder point and reorder quantity, plus a simple visual example.
CTA: Calculate your reorder point.
LOW-BUDGET EXECUTION: Use screen recordings, simple branded graphics and organic professional posts rather than paid production.
KPI: Qualified calculator visits and completed calculator sessions rather than raw post impressions alone.
Improve the result
Campaign ideas become useful when they connect to execution.
Different ideas need different reasons to work
Changing only the headline does not create a new campaign concept. Test meaningful differences such as education versus demonstration or cost control versus convenience.
Match ambition to resources
A simple campaign that can be published consistently is often more useful than a complex concept that requires production resources the business does not have.
Traffic is not always the final goal
Choose KPIs based on the actual objective. For example, a useful-tool campaign may care more about completed tool usage or qualified visits than total impressions.