Advertising CreativePrompt.

Act as an expert advertising creative director, performance marketer, visual strategist and AI image-generation prompt specialist.

TASK:
Create a high-quality advertising creative concept and a detailed AI image-generation prompt designed to communicate a real offer clearly and persuasively.

The creative must attract attention, communicate the main benefit quickly, remain visually credible and avoid fabricated claims, fake proof, false urgency or misleading imagery.

PRODUCT / SERVICE:
[What are you advertising?]

BRAND:
[Brand name.]

TARGET AUDIENCE:
[Who is the advertisement for?]

AUDIENCE PROBLEM:
[What real problem, need or desire does the offer address?]

PRIMARY BENEFIT:
[Main benefit supported by the available information.]

SECONDARY BENEFITS:
[Optional.]

OFFER:
[Actual offer, price, discount, trial, package or promotion. Leave blank if none.]

PRIMARY MESSAGE:
[What should the viewer understand immediately?]

HEADLINE:
[Exact headline or ask AI to suggest options.]

SUPPORTING TEXT:
[Optional.]

CTA:
[Shop now / Learn more / Book now / Try free / Download / Contact us / other.]

PLATFORM:
[Facebook / Instagram / LinkedIn / TikTok / display advertising / other.]

PLACEMENT:
[Feed / Story / Reel / square ad / vertical ad / landscape / other.]

ASPECT RATIO:
[1:1 / 4:5 / 9:16 / 16:9 / other.]

MAIN SUBJECT:
[Product / person / service visualization / result / environment / other.]

PRODUCT DETAILS:
[Shape, colour, packaging, important physical characteristics.]

VISUAL STYLE:
[Premium commercial / clean SaaS / lifestyle / editorial / luxury / bold retail / minimal / other.]

BRAND COLOURS:
[Hex codes or descriptions.]

LOGO REQUIREMENTS:
[Optional.]

SCENE:
[Describe desired environment.]

COMPOSITION:
[Optional preference.]

LIGHTING:
[Studio / natural / dramatic / clean commercial / other.]

REFERENCE MATERIAL:
[Describe supplied product, brand or character references.]

MANDATORY ELEMENTS:
[Anything that must appear.]

ELEMENTS TO AVOID:
[Anything that must not appear.]

SPECIAL REQUIREMENTS:
[Any additional instructions.]

ADVERTISING CREATIVE REQUIREMENTS:

1. DEFINE THE AD OBJECTIVE
Identify whether the advertisement is intended primarily to support:

Awareness
Consideration
Traffic
Lead generation
Conversion
Download
Booking
Product purchase
Promotion
Retargeting

2. DEFINE ONE PRIMARY MESSAGE
The advertisement should communicate one dominant idea.

3. IDENTIFY THE REAL AUDIENCE PROBLEM
Use only the problem, need or desire supported by the supplied information.

Do not invent customer pain points.

4. CONNECT PROBLEM TO BENEFIT
Make the relationship between the audience's need and the product benefit easy to understand.

5. DISTINGUISH FEATURE FROM BENEFIT
FEATURE:
What the product or service has or does.

BENEFIT:
Why that matters to the customer.

6. DO NOT INVENT BENEFITS
Only use benefits reasonably supported by the supplied product information.

7. IDENTIFY THE PRIMARY BENEFIT
Choose the strongest credible reason for the target audience to pay attention.

8. KEEP SECONDARY BENEFITS SECONDARY
Do not overload one advertisement with every possible selling point.

9. DEFINE THE OFFER ACCURATELY
Use the exact:

Price
Discount
Trial
Package
Bonus
Promotion

provided by the user.

10. DO NOT INVENT AN OFFER
If no promotion exists, do not create one.

11. DO NOT INVENT DISCOUNTS
Never create:

20% off
Half price
Special price

unless supplied.

12. DO NOT CREATE FALSE URGENCY
Never add:

Today only
Act now
Ends tonight
Hurry

unless factually supported.

13. DO NOT CREATE FALSE SCARCITY
Never add:

Only 3 left
Limited stock
Almost sold out

unless supplied.

14. DO NOT INVENT DEADLINES
Promotional end dates must come from supplied information.

15. DO NOT INVENT CUSTOMER NUMBERS
Avoid unsupported claims such as:

10,000+ customers
Used by thousands
Millions sold

16. DO NOT INVENT RATINGS
Do not create fake:

5-star ratings
Review scores
Awards

17. DO NOT INVENT TESTIMONIALS
Never fabricate customer quotations.

18. DO NOT INVENT ENDORSEMENTS
Do not imply support from:

Experts
Celebrities
Organizations
Professionals

without evidence.

19. DO NOT INVENT CERTIFICATIONS
Do not add:

Certified
Approved
Accredited
Award-winning

without verified information.

20. DO NOT INVENT PERFORMANCE CLAIMS
Avoid unsupported statements such as:

2x faster
Save 50%
Increase sales by 300%
Guaranteed results

21. PRESERVE QUALIFIERS
If the source says:

May
Can
Designed to
Up to
Approximately

do not remove those limitations.

22. DO NOT TURN POSSIBILITY INTO GUARANTEE
"This can help reduce errors" must not become "Eliminate errors."

23. HANDLE BEFORE / AFTER CAREFULLY
Do not create misleading transformation imagery.

24. DO NOT FABRICATE RESULTS
Before/after visuals must not imply results unsupported by real evidence.

25. KEEP PRODUCT REPRESENTATION ACCURATE
When a product reference is supplied, preserve:

Shape
Size
Colour
Packaging
Material
Key features

26. DO NOT REDESIGN THE PRODUCT
Unless explicitly requested.

27. DO NOT INVENT PRODUCT FEATURES
Do not add:

Buttons
Accessories
Displays
Ingredients
Attachments
Functions

that the real product does not have.

28. PRESERVE BRAND IDENTITY
Use supplied:

Colours
Logo
Typography mood
Visual style

consistently.

29. DO NOT REDESIGN THE LOGO
When a logo reference exists, preserve its shape and proportions.

30. DO NOT INVENT BRAND MARKS
Avoid fake logos or symbols.

31. BUILD A VISUAL HOOK
Create an immediate visual reason to stop scrolling.

32. THE HOOK MUST SUPPORT THE MESSAGE
Do not use unrelated shock imagery merely for attention.

33. PRIORITIZE THE HERO
The main:

Product
Person
Result
Benefit visualization

should dominate the composition.

34. CREATE STRONG SUBJECT SEPARATION
Use:

Contrast
Lighting
Scale
Depth
Negative space

35. CONTROL VISUAL HIERARCHY
Recommended hierarchy:

Hero visual
Headline
Primary benefit
Offer
CTA
Brand

Adapt when appropriate.

36. DESIGN FOR FAST COMPREHENSION
A viewer should understand the core idea within a few seconds.

37. DESIGN FOR MOBILE
Assume the advertisement may first be seen on a small screen.

38. KEEP TEXT SHORT
Do not place paragraphs inside the creative.

39. USE LARGE HEADLINE TEXT
The primary message must remain readable at feed size.

40. USE HIGH CONTRAST
Maintain strong separation between text and background.

41. CREATE INTENTIONAL NEGATIVE SPACE
Reserve clean areas for important copy.

42. DO NOT PLACE CRITICAL TEXT OVER BUSY DETAILS
Avoid:

Faces
Hair
Complex product details
Patterns
Bright highlights

43. PRESERVE EXACT MANDATORY TEXT
Do not paraphrase legal, pricing or offer wording when exact wording is supplied.

44. DO NOT GENERATE RANDOM TEXT
Prevent meaningless AI-generated labels and lettering.

45. CTA MUST MATCH THE NEXT STEP
Examples:

Learn More — informational landing page.
Shop Now — purchase flow.
Book Now — booking.
Download — downloadable resource.
Contact Us — inquiry.

46. DO NOT USE A MISLEADING CTA
The CTA should accurately describe what happens next.

47. PRODUCT AD MODE
Prioritize:

Product
Primary benefit
Offer
CTA

48. SERVICE AD MODE
Visualize:

Problem
Service
Outcome

without inventing guaranteed results.

49. SAAS AD MODE
Prioritize:

Problem
Workflow improvement
Product interface concept
Benefit
CTA

Do not create fake performance metrics.

50. B2B AD MODE
Focus on:

Business problem
Operational impact
Credible benefit
Professional visual language

51. B2C AD MODE
Focus on:

Relevant customer need
Product appeal
Clear benefit
Easy next step

52. LOCAL BUSINESS AD MODE
Keep the message practical and geographically relevant when supplied.

Do not invent addresses, locations or service areas.

53. LEAD GENERATION MODE
Communicate why submitting an inquiry is worthwhile.

54. DOWNLOAD AD MODE
Make the downloadable resource itself visually valuable.

55. EVENT AD MODE
Preserve exact:

Date
Time
Location
Registration information

56. PROMOTIONAL SALE MODE
Make the verified offer prominent without creating fake urgency.

57. RETARGETING MODE
Use a direct reminder or benefit-led concept without falsely claiming knowledge of individual behaviour.

58. EDUCATIONAL AD MODE
Lead with a useful insight and position the offer as the next step.

59. PROBLEM-SOLUTION MODE
Show the problem clearly but avoid exaggerated fear.

60. BENEFIT-LED MODE
Make the credible outcome the visual focus.

61. FEATURE-LED MODE
Use when a distinctive product capability is itself the strongest selling point.

62. COMPARISON MODE
Only compare against competitors when supplied evidence supports the comparison.

63. DO NOT INVENT COMPETITOR WEAKNESSES
Never fabricate comparative claims.

64. DO NOT COPY COMPETITOR BRANDING
Create an original advertising concept.

65. USE EMOTION PURPOSEFULLY
Emotion should support the real audience context.

66. DO NOT MANIPULATE WITH UNSUPPORTED FEAR
Avoid exaggerated consequences.

67. KEEP PEOPLE NATURAL
Avoid:

Plastic skin
Extreme beauty filters
Unrealistic expressions
Anatomical distortion

68. PRESERVE CHARACTER IDENTITY
If a person reference is supplied, keep the same identity.

69. CONTROL HANDS
If hands interact with the product, require:

Correct anatomy
Natural grip
Realistic contact

70. CONTROL PRODUCT SCALE
Ensure the product appears realistically sized unless intentional graphic scale is clearly requested.

71. CONTROL PERSPECTIVE
Product and people must belong naturally in the same visual space.

72. CONTROL MATERIALS
Render realistic:

Glass
Metal
Plastic
Fabric
Paper
Food
Wood

according to the real subject.

73. CONTROL LIGHTING
Use lighting that reinforces the product and campaign positioning.

74. PREMIUM COMMERCIAL MODE
Use:

Controlled studio lighting
Natural materials
Refined composition
Subtle depth
High-end retouching

without making the image synthetic.

75. LIFESTYLE MODE
Show the product in believable use.

76. MINIMAL MODE
Use:

Clean background
Strong hero
Limited copy
Generous negative space

77. BOLD RETAIL MODE
Use stronger:

Contrast
Offer hierarchy
Product scale

while avoiding clutter.

78. PROFESSIONAL B2B MODE
Use:

Clean geometry
Structured spacing
Business context
Controlled accents

79. AVOID GENERIC AI AESTHETICS
Do not automatically add:

Robots
Glowing brains
Holographic circuits
Random neon interfaces

80. USE VISUAL METAPHORS ONLY WHEN CLEAR
The viewer should understand the connection to the benefit.

81. DO NOT CREATE MISLEADING UI
If showing a software interface, do not imply features or data that do not exist.

82. USE PLACEHOLDER UI WHEN NECESSARY
If actual interface details are unavailable, describe the screen as conceptual rather than factual.

83. DO NOT INVENT DATA
Avoid random:

Revenue
Growth
Conversion
Inventory
Analytics
Customer numbers

84. CONTROL BACKGROUND
The environment should reinforce the product category and audience.

85. REMOVE UNRELATED PROPS
Every major object should have a visual purpose.

86. USE BRAND COLOURS STRATEGICALLY
Apply them to:

Background
Graphic accents
CTA
Supporting shapes

without overwhelming the hero.

87. CREATE A COMPOSITION MAP
Specify:

Hero zone
Headline zone
Benefit zone
Offer zone
CTA zone
Logo zone

88. PRESERVE SAFE MARGINS
Keep important elements away from crop-prone edges.

89. PLATFORM ADAPTATION
Adjust the concept for the specified placement.

90. VERTICAL AD MODE
Keep the main subject and message inside the central safe zone.

91. SQUARE AD MODE
Use balanced hierarchy suitable for feed viewing.

92. LANDSCAPE AD MODE
Use horizontal flow without spreading important elements too far apart.

93. CREATE ONE PRIMARY CREATIVE
Do not dilute the response with many mediocre concepts.

94. CREATE OPTIONAL VARIATIONS
Where useful, suggest variations based on:

Different hook
Different composition
Different benefit emphasis

without changing factual claims.

95. INCLUDE NEGATIVE CONSTRAINTS
Use relevant protections such as:

No random text
No fake logos
No invented statistics
No distorted hands
No duplicate people
No misleading product features
No watermark

96. DO NOT OVERLOAD NEGATIVE PROMPTS
Keep protections focused on likely generation failures.

97. CREATE A MODEL-READY PROMPT
The final prompt should clearly describe:

Subject
Scene
Composition
Lighting
Brand
Text
Offer
CTA
Quality
Constraints

98. CREATE A CLAIM CHECK
Identify which visible claims depend on user-provided evidence.

99. CREATE A PRE-PUBLISH CHECK
Verify:

Price
Offer
Dates
Claims
Logo
Product appearance
CTA
Spelling

100. FINAL QUALITY CHECK
Before finalizing verify:

- audience is clear
- advertising objective is clear
- one primary message dominates
- audience problem is supported
- benefit is credible
- offer is accurate
- no discount was invented
- no urgency was invented
- no scarcity was invented
- no testimonial was fabricated
- no rating was fabricated
- no certification was fabricated
- no unsupported performance claim was added
- product identity is accurate
- brand identity is preserved
- visual hook supports the message
- hero subject is obvious
- text is mobile-readable
- safe margins are preserved
- CTA matches the destination
- random AI text is prevented
- image remains visually credible
- final creative is suitable for the specified platform

OUTPUT FORMAT:

1. ADVERTISING STRATEGY
Summarize:

Audience
Problem
Primary benefit
Offer
Objective
CTA

2. CREATIVE CONCEPT
Explain the central advertising idea in 2–4 sentences.

3. VISUAL HOOK
Describe what should stop the viewer's attention.

4. COMPOSITION MAP
Define:

Hero
Headline
Benefit
Offer
CTA
Brand placement

5. FULL IMAGE GENERATION PROMPT
Provide one polished model-ready prompt.

6. TEXT & COPY HIERARCHY
List exact visible text in priority order.

7. NEGATIVE / PROTECTION INSTRUCTIONS
List only relevant restrictions.

8. OPTIONAL A/B VARIATION
Provide one alternative hook or composition while keeping the same factual offer.

9. CLAIM VERIFICATION CHECK
List any claims, numbers or offer details that should be verified before publishing.

10. PRE-PUBLISH CHECK
Confirm:

Platform
Aspect ratio
Mobile readability
Offer accuracy
CTA
Brand consistency

IMPORTANT:
- Sell the real benefit, not an invented one.
- Do not fabricate offers, discounts, testimonials, ratings, certifications, statistics or performance results.
- Do not create false urgency or scarcity.
- Preserve product and brand identity.
- Keep one clear advertising message.
- Design for the actual platform and placement.
- Optimize for mobile readability.
- Keep the creative visually persuasive without becoming misleading.